Born in North-London to a Punjabi father and a mother from the midlands, AMiR has always had a burning passion for music. Since a young age, music has been the only path for the gifted performer. Starting with the drums, he soon found music an addiction taking on the guitar and piano. Since then, he’s worked to become the complete musician.
Music has been AMiR’s life since before he can remember, though it’s not been without it’s hardships. Working with previous management led to a crisis of identity and a pressure to conform to perceived ideas of “British Asian” artists. It’s a discourse AMiR’s glad to see the back of and hopes to inspire others of their individuality as he reveals in a telling interview with The Metro.
“The Pressure in the industry of having to cater to “British Asian standards” just doesn’t sit well with me. The Asian Network have helped me get that message across. I’m lucky with my family as they have never pressured me to be something I’m not. But it’s not the same for some of my friends. They have service the family name before they are allowed to be happy, which ultimately messes us all up.”
His hard-work and undeniable talent have began to bear fruit, leading to opportunities to work with Grammy winning producers in the United States and Europe, including Peter and Daniel (Matoma, Galantis, DFA) and Patrick Patrikios (Little Mix). Since starting out as a solo artist, it’s been an emphatic, upward trajectory. Tracks like ‘All Or Nothing’ and ‘Drench Me With Your Lust’ were instant favourites with Kiss FM, BBC Asian Network, the latter regularly supporting and shortlisting him as an artist to watch. Soon after, came support from Jo Wiley on BBC Radio 2 and Craig Charles on 6Music. Last years singles have also received worldwide support from Spotify’s editorial team, where he’s racked up over 300k streams.
Looking to 2019, it’s sure to be the biggest year of AMiR’s musical journey to date. The release of his debut album is set for the Spring, preceded by a number of outstanding singles. Not to neglect his love for performing, he’ll also be setting out on a number of tour dates including a date at O2 Shepherds Bush. The next release of 2019 is the funk-rich, pop leaning “If You Don’t, I Do”. A statement of intent for the feel-good vibes of the album, it’s unapologetically retro with a contemporary production standard.
LIVE DATES
Glastonbury Festival, 26th June 2019
SPOTIFY: https://listnin.co/IfYouDont-IDo
ITUNES: https://listnin.co/IfYouDont-IDo
SOUNDCLOUD: http://bit.ly/2vc2xxe