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| As the UK festival world begins to kick into gear, Sound City continues its preparations for an emphatic festival return this October – sitting not only as the definitive home of new music discovery in 2021 but also the celebrated return of the festival to its inner-city roots in the heart of Liverpool. Returning to the streets that originally played host to Sound City over 13 years ago, the festival’s gold-standard reputation as the first place to catch some of the most exciting and thrilling new sounds continues – with 2021’s festival return primed to be a glorious melting pot of cross-genre delights! After huge demand from fans, it finds the show nestled squarely in the heart of live music once again – celebrating the venues and people that make the live music community what it is. The perfect location to jump between different artists while catching a moment for a drink and a bite to eat in one of the greatest cities in the world – it ensures Sound City 2021 is not one to be missed out on. From the defining stages at the Arts Club (Theatre and Loft), to famed city institution Grand Central Hall, The Jacaranda, The Shipping Forecast, Jimmys, EBGBS, The Kazimier Stockroom and Leaf – Sound City will be taking over venues of all shapes, sizes and legacies as they play host to more history in 2021 and beyond. All going down in a true cultural capital for music and nightlife – it sets Sound City apart as a vital weekend full of celebration and discovery with the best in new music. News of Sound City 2021’s incredible venues comes with even more names joining across the weekend – including the likes of Jessica Winter, The Dunts, Bad Nerves, Eyesore & The Jinx, Lily Denning, Jekyll, Pacific, Jaws The Shark, Mollie Coddled and many more! These names add even more bubbling new talent to a weekend stacked with much-loved game-changers and thriving new talent alike – all staking their claim to the future of music in 2021 and beyond! From headliners Beabadoobee, Rejjie Snow and local titans Red Rum Club and Jamie Webster to the likes of The Murder Capital, The Snuts, Not3s, The Lathums, Baby Queen, Gracey, Lapsley, The Mysterines, Miraa May, Lottery Winners, Pixey, L’Objectif, Beaux, Lanterns On The Lake, Blondes, Police Car Collective, Bull, Pretty Sick Nayana Iz, The Clockworks and many more – Sound City 2021 is the indisputable home of new music discovery in 2021, and the perfect place to discover your next favourite artist – first. Speaking about Sound City 2021, Managing Director Becky Ayres said: “It has been incredible to see such a rapturous return for live music across the UK, and it’s only raised our excitement levels for the return of Sound City in 2021. Bringing such a diverse and thrilling lineup to the heart of Liverpool this October is something we’re dead proud of – returning to the original stages and vital venues in the city centre we all need to support at this time. With our best lineup to date, and so many exciting artists to discover – I can’t wait to get stuck in and create huge new memories this October!” |
| Continuing their long-standing relationship, Sound City is once again the UK’s lead festival partner for Keychange, a global movement focused on the restructuring of the music industry to achieve gender equality. Sound City are committed to championing gender equality across all of their global musical projects from Sound City Korea, Ipswich and latest streaming platform Guesthouse. Leading a vast array of festivals and events across the UK and beyond, the focus remains on achieving equal representation for women and gender minorities – a focus shown across the Sound City 2021 lineup with more names to be revealed in the months ahead and through a range of initiatives, panels and more as a part of the Sound City+ Conference. Taking over the bubbling UK music capital once again with the best in new and exciting music, and with its sister event Sound City Ipswich also marking its return that weekend, there’s nothing quite like Sound City for new music discovery in 2021. |