Ethav proudly announces the arrival of her second single, ‘Warrior’, the track is fully self-produced by Ethav; including vocals, laptop and production and released on Inverted Music UK on September 25. Warrior is a tribal call to survival through the odds, a throbbing electro offering that is brushed with the subtlest touches of world music and classical embellishments, the track combines ancient and modern influences to create something stirring, inspiring and utterly without comparison.
A track about persevering in the face of adversity, a rallying cry to raise the spirits and steel your purpose. “I wanted ‘Warrior’ to encapsulate a modern woman through life’s struggles,” Ethav says of the track, “as if in a battlefield, with full determination to succeed no matter what life throws at her”.
Currently based in London but born and raised in India by Persian parents, Ethav moved to Los Angeles as a teenager in pursuit of an acting career but instead turned to music to express herself during her three year stay. She first made her mark by writing and singing stateside club hit ‘Wild Stray Cat’, produced by Jonathan Morning.
As you’d expect from this artist whose video to her debut track ‘Sleep’, scooped several awards and was screened across the UK as part of the British Animation Awards and screened world-wide at major animations festivals. ‘Warrior’ comes with an equally visually arresting promo. Director Cylan Shaffer draws on choreography from the production team of University of Arizona to create an enthralling performance fusing the expression of contemporary dance and the primitive energy of tribal tradition and ritual.