Anne-Marie crowned winner of MTV Brand New 2016

MTV, in association with Emporio Armani Diamonds, today announced Anne-Marie as the winner of MTV Brand New 2016, following a hard fought battle with the ten hottest new acts for the year ahead. Anne-Marie has been a favourite to win throughout the campaign and smashed all voting records with the highest number of votes in the history of the competition.

This announcement comes after two incredible nights of unique live showcases at the Electric Ballroom in Camden, London, last week. Anne-Marie supported garage superstar Craig David as he brought his TS5 set to the Ballroom with Big Narstie. Fellow MTV Brand New shortlist act WSTRN, who Craig has recently been in the studio with, completed an incredible line up for the first night.

Anne-Marie, crowned champion of MTV Brand New 2016 presented by Emporio Armani Diamonds, cut her teeth as Rudimental’s live show vocalist for two years. “I’m speechless! I am so happy to have won MTV Brand New with Emporio Armani Diamonds! I’ve had all of my friends and family voting so sending a huge thank you to everyone who did! It was a dream come true to perform ahead of Craig David last week, he’s absolutely amazing and what a show with all of the classics. Thank you so much MTV, this is incredible!”

Having previously worked with Magnetic Man, Gorgon City and Raized By Wolves and now currently on her own tour, Anne-Marie has recently released her video for Do It Right, which has picked up radio support from Kiss, Kiss Fresh, Radio 1 and 1Xtra.

The following night Bloc Party, who started as indie pioneers in their own style and one of MTV’s ‘Spanking New’ acts, headlined ahead of the release of their new album, Hymns. They were supported by MTV Brand New 2016 shortlist acts, electro quintet Nimmo, who have sent shockwaves through the music industry already this year, and Essex wide-boy Rat Boy, who crowd surfed his way through his set to huge applause.

In previous years, the MTV Brand New shortlist has revealed the biggest breakthrough acts of the year, such as Adele, Tinie Tempah, Jessie J, James Bay, Years and Years, The Vamps, Krept & Konan, George Ezra, Sam Smith and Ella Eyre.

This year has been no exception for MTV Brand New and Emporio Armani Diamonds for their impeccable track record of scouting out the biggest acts to come for the year ahead. The competition acts as an incredible platform for budding artists, with the shortlist handpicked by critics and industry specialists before the public take full control to find the ultimate successor for the year ahead.

MTV Brand New 2016 shortlist, presented by Emporio Armani Diamonds:

Once again, Emporio Armani Diamonds is proud to be sponsoring MTV Brand New in their search to find the hottest upcoming music acts for 2016. Emporio Armani Diamonds and MTV are the perfect match and together, are much more than just a brand collaboration. Music and fragrance are intrinsically linked in their ability to evoke emotion and memory and their power to transport the mind to a different time or place. This powerful combination is a must for Emporio Armani Diamonds and they are delighted to be associated with the talented and inspirational individuals that MTV Brand New unveils and are looking forward to building on the success of last year’s collaboration.

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