MusicMafiaUK presents MY and her new single, White Water
Raised in a small village in rural Sweden on a diet of Bob Dylan, Crosby, Stills and Nash and (of course) ABBA, the daughter of a teacher and the minister from the local chapel, MY Helmner confesses to a fairytale childhood growing up in the forest surrounded by mountains, rivers and wild animals. Fast forward to 2016, and MY continues to draw on those mystical, bucolic roots in her music, mixing the indelible impression left by her idyllic early years with the harder urban sounds she discovered when she moved to the city and immersed herself in her first ever musical loves – rock and pop.
Fizzing with pop energy and infectious chorus, White Water showcases MY’s pure and distinctive voice, which echoes her Scandinavian roots and is set to melt radio airwaves. Written by MY and her partner in crime and band member Johnnaes Andersson, in MY’s words, White Water “is about letting go of control, like a wild river coming alive from the winter, with white water breaking through the ice.”.
Honesty, dark lyrics, guitars and nature, wrapped up in pop songs. This is MY. A new pop force has arrived.
White Water is available to buy now on iTunes and to stream across all platforms. MY’s debut album is scheduled for release on Relentless Records in 2017.