MTV Brand New 2016 official shortlist announced
MTV UK, in association with Emporio Armani Diamonds, today announced the shortlist for MTV Brand New 2016. The Top Ten will be celebrated at an exclusive launch party, fittingly hosted by one of the UK’s hottest female acts and the face of Emporio Armani Diamonds; Ella Eyre, at Tape London on December 1st.
Selected by MTV officials, key music influencers and industry representatives, the shortlist includes some of the most exciting new UK music talent for 2016.
From December 1st, the acts will go head to head in a public vote, battling out the toughest of competition until the all-conquering winner is revealed in February 2016.
Fans can vote for their favourite artist on Twitter, Instagram and Facebook mentions using #MTVBrandNew followed by the artist name and track progress live via the leader board at www.mtv.co.uk/brandnew from December 1.
The Top Ten will join last year’s winners, Krept & Konan, and host Ella Eyre at a VIP launch event at Tape London with DJ sets by two of this year’s nominees, SG Lewis and Sigala.
MTV Brand New 2016 shortlist, presented by Emporio Armani Diamonds:
After two months of battling it out to find the winner, MTV Brand New 2016 with Emporio Armani Diamonds, will host two showcase gigs early next year before the winner is announced. Until then, you can catch playlists for each of the artists in the lead up to the January shows on MTV TRAX, the app that you can download completely free by visiting www.mtvtrax.com.
Anna Karatziva, Head of Talent and Music, MTV UK, commented, “MTV Brand New presented by Emporio Armani Diamonds is one of the most important campaigns of the year to us – it’s our chance to champion the freshest UK talent that we have carefully selected for the year ahead. As always, the shortlist reflects some of the most important acts emerging right now and it looks like the competition is going to be closer than ever!”
Last year’s winners were four time MOBO nominated Krept & Konan, who recently picked up awards for Best Album and Best Hip Hop Act. Since winning MTV Brand New 2015, the London hip hop duo, signed to Virgin EMI, reached No.2 on the album chart with The Long Way Home, which they created with the help of top artists including Ed Sheeran, Emeli Sande and Jeremih.
In previous years, the MTV Brand New shortlist has revealed the biggest breakthrough acts of 2014 and 2015, such as James Bay, Years and Years, The Vamps, Krept & Konan, George Ezra, Sam Smith and Ella Eyre.
With one of the most successful hit rates for a new music poll, over the last five years MTV Brand New has provided crucial early support helping to launch the careers of international stars such as Lady Gaga and Justin Bieber. They have picked up top British music talent Tinie Tempah, Adele, Florence + The Machine, Disclosure, Ellie Goulding, Jessie J, Friendly Fires, Wretch 32, Labrinth and Conor Maynard at the very start of their recording careers.
Once again, Emporio Armani Diamonds is proud to be sponsoring MTV Brand New in their search to find the hottest upcoming music acts for 2016. Emporio Armani Diamonds and MTV are the perfect match and together, are much more than just a brand collaboration. Music and fragrance are intrinsically linked in their ability to evoke emotion and memory and their power to transport the mind to a different time or place. This powerful combination is a must for Emporio Armani Diamonds and they are delighted to be associated with the talented and inspirational individuals that MTV Brand New unveils and are looking forward to building on the success of last year’s collaboration.